Media Kit

Basic Information about The Art of Explanation:

Full Title: The Art of Explanation: Making Your Ideas, Products and Services Easier to Understand

Short Title: The Art of Explanation

Publisher: Wiley

Cover: 2D Version | 3D Version

Publication Date: October 12, 2012

Details: Paperback, 226 pages

ISBN: 978-1118374580 (1118374584)

Price: $27.95(US)

Short Description: The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.

Website URL:


Blogger Resources: Common Craft Cut-outs, Book Trailer Embed Codes

Twitter Handles: @leelefever, @commoncraft

Twitter Hashtag:  #AofE


Author Information:

Author: Lee LeFever

Short Bio: Lee LeFever is the co-founder of Common Craft and author of The Art of Explanation. Since 2007, Common Craft has won numerous awards, created explanations for the world's most respected brands and created explainer videos that have earned over 50 million online video views. Today, Common Craft produces educational guides, ready-made videos and visuals that are used by educators in over 50 countries. Lee and his wife Sachi are Common Craft’s only employees and live in Seattle where they both love the rain.

Long Bio: see this page


  • 2011 Communicator Excellence Award: International Academy of Visual Arts
  • 2011 Gold Quill, International Association of Business Communicators (with Intel)
  • 2011 Global Equity Organization Award - Best Financial Education (with Intel)
  • 2011 Best-of-the-Best, International Association of Business Communicators (with Intel)
  • 2009 Webby Award Honoree, Best Writing
  • 2008 Webby Award Honoree, Technology Online Film and Video
  • 2008 Merlot Classics Award, Faculty Development

Author Photo: high resolution image | low resolution image [Photo Credit: Rasmus Rasmussen]

Media/Press Contacts: see the contact page