Table of Contents

Author's Note


Part 1: Plan

Chapter 1: Learning to Run [PDF]
Chapter 2: What Is an Explanation?
Chapter 3: Why Explanations Fail
Chapter 4: Planning Your Explanations

Part 2: Package

Chapter 5: Packaging Ideas
Chapter 6: Context
Chapter 7: Story
Chapter 8: Connections
Chapter 9: Description
Chapter 10: Simplification
Chapter 11: Constraints
Chapter 12: Writing an Explanation
Chapter 13: Bringing an Explanation Together

Part 3: Present

Chapter 14: Common Craft's Lessons Learned
Chapter 15: Right Medium for the Message
Chapter 16: Visuals
Chapter 17: Emma and Carlos
Chapter 18: Explanation Culture and Your Life as an Explainer

Video Links

About the Author
Index [PDF]